About us
We help brands to understand and put into words who they are, what they do, and why people should care. Recently, we've worked with CITMA, Bauer Media UK, Vertus at Canary Wharf, BeyondWords, University of Greenwich and creative studio &Dave. Once upon a time we wrote for Brian Blessed, but that's another story.
Brand language strategy
Every successful brand language project starts with a clearly defined problem to solve or opportunity to grasp. We work from director-level down, helping brands to see, understand and put into words the challenge they're facing, and to use the power of language to form a smart, strategic response.
New name? Galvanising ambition statement? Rousing manifesto? Compelling brand story? As a team of creative and commercial writers, we bring a novel approach to challenges: sometimes unconventional, often surprising, always with brilliant brand language at its core.
Tone of voice development
What you say and how you say it can be the difference between a fruitful and failed relationship. From lifestyle to technology, theatres to banks, we help organisations to find their voice. One that expresses their character and positioning, and connects with their audiences at an emotional level.
To get there, we analyse existing comms, competitors and consumer insight and look for out-of-industry inspiration. This leads to a guiding phrase, set of tonal principles and series of practical writing tips unique to the organisation. Put in practice, these help bring clarity, character and consistency to the brand's language. It can make you stand out in a busy or emerging market.
Consultancy and facilitation
Budgets are tight. You need to upskill, not outsource. Half a day of fresh energy is more valuable to you now than a six-month language programme. We get it. And we’re here to support you through. We can do it behind the scenes, your coach and confidant. Or beside you, your visible partner.
We consult for our clients and agency partners. How exactly depends. Sometimes we create and facilitate language ‘playdates’ to derail your team’s tired ideas, extract ideas and nurture new thinking. Other times, we work with founders and leaders to develop their own language craft and confidence. You can depend on us to help deliver work that bolsters your bottom line.
Copywriting and messaging
Everyone can write. Even AI has a go. But not everyone can write copy that engages, entertains, champions, challenges, ignites, motivates, moves, delights or just straight sells. We write headlines and taglines, websites and booklets, articles, reports and case studies, product packs and more.
Our copy has moved record numbers of international students to sign up to UK universities, given car buyers a sense of confidence and control in the showroom, and encouraged the UK arm of a global tech company to bond through team meetings. We also wrote that thing for Brian Blessed.
Training and implementation
For investment in language to lead to a stronger business, brand and culture, an organisation's people must feel inspired by the work.
We've excited 600 global staff about their new brand name and proposition at a virtual conference. We’ve transformed the perception of an online brand by bringing positivity to its people and offices during a 12-week tone of voice programme. And, by mentoring comms staff at a professional membership organisation, we’ve added spirit to their writing and numbers to their events.
It's in these moments that brand language reveals its true value.